The Ministry of Agriculture and Livestock (Mapa) coordinated, in 2023, Brazil’s participation in 15 international food and beverage fairs. The objective of the ministry is to organize, in partnership with the Ministry of Foreign Affairs (MRE), the support of the Brazilian Export and Investment Promotion Agency (ApexBrasil), Embassies and Consulates, commercial missions to promote the development of national agribusiness, based on identifying the best opportunities to promote Brazilian products.
According to Mapa’s Secretariat of Commerce and International Relations, the commercial promotion of Brazilian food companies and the segment generated US$ 13.8 million in business carried out during the fairs. The expectation of generating future business over the next 12 months, resulting from contacts made during the events, is estimated at US$473 million.
For the general coordinator of Trade Promotion, Dalci de Jesus Bagolin, the Ministry’s presence at international fairs aims, in addition to boosting exports, to also project Brazil’s image as an important actor in food security and sustainable food production.
“Mapa’s responsibilities include promoting the insertion of Brazilian food companies into the international market, promoting national agribusiness exports and their positive results for the country’s economy, such as increased employment and income generation, in addition to reinforcing the country’s image abroad”, he highlighted.
This year, Mapa also organized the assembly of 151 individual stands at the Brazilian Pavilions in the following countries: Germany, India, Singapore, Morocco, Canada, Thailand, South Korea, Iran, Istanbul, Russia, Peru and the United States. In addition, the Ministry participated with an institutional stand in Colombia and India.
The selected companies displayed their products such as grains (soy, rice, corn), coffee, honey and derivatives, meat (beef, pork and chicken), organic products, beverages in general, vegetable extracts and oils, dairy and bakery products, among others, including products from Brazilian biodiversity, especially from the Amazon, such as açaí and chestnuts.
As a result of this work, the Brazil Pavilion was chosen as the best international pavilion at Expoalimentaria, held in September, in Peru. Furthermore, it won 2nd place as the best international pavilion at the International Food & Hospitality Fair 2023 (AAHAR), which took place in March, in India.
It is also worth highlighting the partnership with the Ministry of Agrarian Development (MDA) at the Biofach Germany, Natural Expo East and Expoalimentaria fairs.
In this way, Mapa’s presence at events abroad increases the visibility of Brazilian products, also serving as a platform for publicizing the sustainability of Brazilian agriculture. For Brazilian producers, fairs are opportunities to promote networking, business possibilities with the consequent increase in the flow of trade between countries.
Source: Ministério da Agricultura e Pecuária (Mapa)
